RainLab Workshop Series

Service Description

The RainLab Workshop Series is a six-session, high-impact training experience designed for real estate brokerage leadership teams who are ready to stop chasing leads, and start creating demand. Built specifically for broker-owners, marketing heads, product developers and sales leader, this series walks your team through the five core principles of modern demand generation, equipping you with the strategic clarity and tactical tools to shift from depending on your agents to acquire all the customers, to making it rain. Most brokerages rely on branding, agent recruiting, and referral culture as their growth strategy. But in today’s market, that isn’t enough. The best companies in the world—from Rocket to Amazon—create demand before a customer ever searches for them. This workshop shows you how to bring that same thinking into real estate. Over six sessions spread over 3 weeks, we’ll help your leadership team tighten your sales funnel, assess your tech stack, re-energize your nurturing systems, and fuse your brand, marketing, and product strategy into one clear, compelling consumer attraction strategy. Each session delivers practical guidance, real-world examples, and live Q&A with RainLab founder Greg Rand, the real estate strategist who built one of the industry's most effective growth engines—scaling brokerage, mortgage, and marketing operations under a single, unified playbook for real estate largest brokerage and franchise company. What You’ll Learn: Session 1: Do No Harm Eliminate the silent killers in your sales and marketing funnel. Discover what’s frustrating your customers, and how to fix it fast. Session 2: Entertain Them Transform your marketing from noise into media. Learn how Hagerty Insurance, Geico, and local influencers turn attention into conversion. Session 3: Don’t Lead with the Closer Stop asking for the sale too early. We’ll teach you how to stage your funnel to create fans first, leads second. Session 4: Give Them a Reason to Choose You Different is better than better. Craft a company-level value prop that makes you unforgettable to consumers and agents. Session 5: Know Your Numbers Funnel math is rainmaking. Learn how to track five key conversion metrics that, when moved even slightly, unlock revenue at scale. Session 6: Live Office Hours + Action Plan Bring your team’s biggest challenges and get direct feedback, examples, and customized next steps.